PROPOSAL
The new Ryan Borges thriller L.A. SUNSET, centering on Anthony Palmer (played by Borges) and the beautiful Sarah Filan (played by Matteson), as they try to solve mysterious crimes in the Los Angeles beach communities, will hit theaters this Christmas.
I suggest the following promotional campaign:
■ Start with ads in Los Angeles in October and expand their range to the entire country by December.
■ Our main target group : people aged 18 to 35
(People in this age group love Borges and Matteson's mix of attractiveness, strength, and fidelity.)
■ Use freeway and subway signs, the Internet, and fast food chains.
■ A contest with L.A. Sunset products could create buzz.
(The grand prize: a trip to Hollywood for the film’s opening)
Reasons this will work:
■ Ryan Borges and Erica Matteson
■ Movie fans are highly likely to want to see these two major stars.
■ Internet and fast-food chains are the best spots to expose the target audience to the film’s advertisements.
I would like to present these ideas to the executive board at MTU Pictures.
Thank you.
Atkins McDonald
Director of Marketing
HandHeld Entertainment
