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MINTANA SPA

Proposal for a Sales Promotion

Submitted by Joseph Barham, Sales Assistant

September 2

Form of Promotion: A 15% discount on any service

Target Customer: Nurses

Dates/Duration: Ongoing, starting as soon as possible

Advantages:

- New group of customers. As holders of a job that is high stress but not always well paid, nurses could benefit greatly from our services but may feel that they are not affordable at full price.

- Improvement of our corporate image among the general public.

Challenges:

- Logistical issues. Our staff would have to carefully check the credentials of participants and remember that only services are included in the discount.

Mintana Spa Supports Medical  Personnel

Mintana Spa knows that saving lives and providing day-to-day medical care is difficult work. That is why, starting November 1, we will offer a 15% discount on all of our services to nurses, paramedics, and emergency medical technicians.* These include relaxing massages, refreshing facial and body treatments, and cleansing sauna time- even in our new infrared sauna pods, which use infrared light to induce detoxifying sweat and improve circulation! This is our small way of thanking the heroes who keep our community healthy.

Mintana Spa is located at 1200 Whitcomb Road in Bruner. Walk-ins are accepted, but we recommend making an appointment, as our schedule does frequently fill up. Call 555-0122 for more information.

*Proof of eligible employment is required. Note that the discount cannot be used toward spa gift certificates or merchandise. 

http://www.brunerbusinessreviews.com/mintanaspa

Bruner Business Reviews

Latest reviews for Mintana Spa:

"I had a day off yesterday, so I visited in the early afternoon to take advantage of their new discount for nurses. They were quite busy for a weekday, and I was lucky that I didn't get turned away for not having an appointment. Still, I never felt hurried by the staff. Everyone was very attentive and treated me like I was the only customer that day. That's what I appreciated the most. In contrast, the benefits of the blueberry extract facial faded by this morning, and the sauna pod, while relaxing, wasn't much better than a hot bath. I will probably go to this spa again but try some different services next time.”

By Teisha Coyne, November 12