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Entrepreneur News-Times April 23 What Café Owners Should Know... By Kayla Leitch - Those who run an independent café will soon find that their decision on how much to charge for their offerings will have a major effect on profits. Because there is much competition among cafés, it is important to determine the optimal prices for products and services. - When I first opened Café Connective nearly 10 years ago, I aimed to charge the same prices as the major coffee shop chains while providing superior service. This strategy succeeded in attracting customers, but it did not result in decent earnings. After my first year in business, I commissioned a market research study and found that most customers already perceive independent coffee shops as offering higher levels of service and product quality. With this in mind, I began to serve higher-quality, more expensive gourmet coffee products. - To further justify my higher prices, I have made efforts to carve out a niche for my café as a neighborhood meeting place. Every month, I hold fun special events, such as brewing workshops or coffee tasting sessions, for customers. These gatherings have had a positive impact on my establishment's image. - It is, of course, possible to charge lower prices than the competition, but this may not bring in enough additional sales to ensure profitability. Independent café owners have, after all, invested a good amount of money in equipment and inventory, so they must maximize their returns. About the writer: A native of Dee City, Ms. Leitch runs a successful café there, and just last week her online resource for café and tea shop owners worldwide, www.cafe-owners.com, went operational. |
Question 172. Why most likely was the article written?
Question 173. What is indicated about Café Connective?
Question 174. What is one reason changes were implemented in Café Connective?
Question 175. The word "good" in paragraph 4, line 3, is closest in meaning to
Colway City Theater Group to Present Cagen Street COLWAY CITY (June 3) - The Colway City Theater Group (CCTG) will kick off its summer season with Donna Mason's delightfully comical play Cagen Street, running from Friday, June 10 through Sunday, June 26. Friday and Saturday performances will be at 7:00 P.M. and Sunday performances will be at 2:00 P.M. The play centers around a day in the life of Brad and Mary, a young married couple who invite their new neighbors, Ken and Janice, over for a barbecue dinner. During the cookout, the two couples learn that they went on the same tour company's overland journey across Africa just a few weeks apart. As the characters share anecdotes about the funny, adventurous, and inspirational aspects of international travel, the play carries audiences toward a sense of wonder. The cast includes Eric Griffey, of West Town; Amy Yoon, of Hillside City; Kevin Braddock, of East Valley; and Betsy Maliki, of West Town. After the performance on June 10, audience members can meet and take photos with the performers. The director, George Mulway, will be on hand to answer audience questions as well. For more information about the CCTG, visit www.colway-theater.org. Tickets may be purchased via its Web site or at the box office. |
http://www.colway-theater.org/home The Colway City Theater Group (CCTG) Update for June 6: The management of the CCTG is happy to announce that we will offer extra performances, at 2:00 P.M. each Saturday, for Cagen Street, the first play of our summer season. Evening performances for Friday and Saturday are at 7:00 P.M., and the Sunday matinee is at 2:00 P.M. The play, directed by Colway City native George Mulway, will feature the talented Kevin Braddock, making his stage debut with our group, in the role of Brad. He is joined by Amy Yoon, as Mary; Eric Griffey, as Ken; and Betsy Maliki, as Janice. |