Questions 161-163 refer to the following article.
Excitement, Controversy Surround
Tourism Board Contest
The Haspanton Tourism Board has caused a stir with its latest event, the “#MyHaspanton Contest” The contest offers $1,000 to the person who creates a short video that best embodies Haspanton. Videos must be posted to the social media platform Shoutster and tagged with “#MyHaspanton.” The winner will be determined by a combination of the number of “Likes” that each video receives and votes to be submitted by members of the tourism board.
The contest was dreamed up by Ella Forte, the board's newest member as well as its only one under 35. In a phone call yesterday, Ms. Forte said the contest “makes use of both technology and Haspanton's greatest resource—its people.” It has certainly been met with enthusiasm from Shoutster users. Nearly 80 videos have been posted so far, and they have garnered more than 10,000 “Likes” in total.
However, not everyone is pleased with the contest. At last week's city council meeting, local restaurant owner Emest Mathews complained that the board was essentially ignoring the ideas of anyone who does not use Shoutster. “Most of my customers are seniors, and none of them are on Shoutster,” he said. “The side of Haspanton that is represented in this contest is too narrow”. In response, Council Member Juanita Padilla said she would urge the board to consider multiple participation methods for future promotions.
