Birley City News March 20 New manager has new marketing plans for Birley Hotel By Sarah Cozzi, Business Writer Located on Frontage Road, which separates Dahlman and Henley Counties, the 200-year-old Birley Hotel is surrounded by shaded gardens and offers a relaxing stay for guests. During my visit, facility manager Monica Hu told me she has ambitious marketing plans for the hotel, which is owned by local entrepreneur Dan Crosby. Mr. Crosby hired her late last year to allow him to focus more on his growing, three-year-old café business. As we talked, I mentioned that the hotel's Web site did not fully represent the facility's luxurious amenities. She smiled as she picked up a tablet device and pointed out a page on the newly-redesigned site showcasing images of each beautifully-decorated guest room. She then discussed her efforts to promote the hotel as a launch point for exploring Henley County, which boasts many attractions but receives far fewer visitors than Dahlman County. She says the hotel's new brochures encourage visitors to "experience Henley County." Ms. Hu said she also plans to rework the Birley's dinner menu to include options to "match every budget." Currently, its gift shop sells artisanal herbs and spices created by Mr. Crosby. |