August 3
Dear Mr. Jacoby,
We at Fifth Avenue Fashions are pleased to inform you that we have opted to hire your marketing firm to provide advertisements and commercials for us. While we considered several qualified companies for the contract, yours stood head and shoulders above the rest.
We have a new line of men's casual clothing coming out at the end of October, so we're eager to begin promoting it. In addition, sales for both men's and women's formal clothing have been lower than we had expected this year. We hope that Freeman, Inc. can come up with some ways to make those clothes more appealing to our customers in the last quarter of the year. Finally, we're also considering exporting our clothes to foreign markets, particularly Russia, Japan, and Sweden. We will be askingyou to create ad campaigns for those countries.
Would it be possible for your representatives to meet with us next Monday, August 11? We would like to sign a contract with your firm to confirm our relationship. And we would additionally like to discuss the approach to the ads and commercials we would like your team to take. Please contact me at 852-5743 at the earliest convenient time.
Sincerely,
Kendrick Carpenter
Vice President of Marketing
Fifth Avenue Fashions
____________________________________________________
Fifth Avenue Fashions
Annual Sales Figures
The following are the sales figures by quarter for men’s and women’s clothes.
| | First Quarter | Second Quarter | Third Quarter | Fourth Quarter |
| Men’s Casual Clothes | $16,494 | $18,549 | $21,392 | $19,594 |
| Men’s Formal Clothes | $11,899 | $9,856 | $8,435 | $14,770 |
| Women’s Casual Clothes | $26,667 | $30,321 | $33,568 | $37,948 |
| Women’s Formal Clothes | $15,695 | $14,890 | $14,857 | $14,098 |
