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Mr. John Morris

1423 Bernard Avenue

Millville, CA 90117

Dear Mr. Morris,

24/7 Fitness is the most successful workout facility in the United States. With over 3 million members nationwide, our franchise has become known as a reputable and trustworthy brand. Our success is a result of great relationships between us the franchiser and our franchisees.

You are receiving this mailing because you expressed interest in partnering with 24/7 Fitness in order to open a new location in your town. According to our preliminary research, your town has a large population of young, single people working in the professional field. This is our target demographic, and it means the business outlook for your 24/7 Fitness location is positive in your town. If you would like more information about the specific terms and regulations when partnering with 24/7 Fitness, please don't hesitate to call me at 347-555-3363. Additionally, if you would like to talk to another franchise owner, that information can be supplied by one of our associates.

Sincerely,

Lori Swanson

Chief Operating Officer

To: Zack Carter ([email protected])

From: John Morris ([email protected])

Subject: 24/7 Fitness

Date: March 6

Dear Mr. Carter,

My name is John Morris and I am a small business owner living in the Millville area. I am currently in negotiations with 24/7 Fitness to open my own location here in Millville. As someone who works with 24/7 Fitness, you would help me a lot by sharing your opinions.

I am interested in how you assess 24/7 Fitness as a franchiser. I operated several franchises in the past, and I always found that trust and honesty are the most important factors in a successful relationship. More importantly, I was also wondering what kind of support is provided by the parent company. Before opening your location, did you receive adequate training to allow you to smoothly begin operating your business? Any advice you can give me would be much appreciated.

Sincerely,

John Morris

To: John Morris ([email protected])

From: Zack Carter ([email protected])

Subject: 24/7 Fitness

Date: March 7

Dear Mr. Morris,

I am happy to provide some insight into the operation of a 24/7 Fitness franchise. I have been working with 24/7 Fitness as a franchise owner for 10 years now. I actually run three different branches now. I completely agree with you that trust and honesty are the two most important aspects of any business relationship. On that count, I believe the fact that I own three franchises is testament to my faith in the franchiser.

Let me put your mind at ease. First off, 24/7 Fitness has a very specific way that they want their brand to develop no matter who owns the branch. The parent company will not only provide training, but they insist on controlling the actual layout of the facilities from the locker rooms to the free weights. They want any of their 3 million members to be able to walk into any one of their gyms and feel at home. Until you have been operating for one full year, you must make monthly reports to corporate headquarters detailing all aspects of sales, membership, and a flow chart describing the usage of the facilities. It really is hands on until they have confidence you can represent the brand. I hope this helps you decide to join the 24/7 Fitness team!

All the best,

Zack Carter