Practice Quiz 62 | A2 - Elementary

How To Improve Your Business's Web Site

Presented by: Greg Wu, Web site consultant

For: Brexby Cycle Co.

Date: May 2

Strengths of company's Web site:

- Attractive color schemes - comfortable to look at while browsing the site

- Appealing photos of all product lines - size and spacing are appropriate

- Section titled "Why Take Up Cycling?" persuasively outlines health benefits of cycling

Weaknesses of company's Web site:

- Too much text and information on each page can be confusing

- Takes too much time to load - some customers may leave the site because of this

- Complicated checkout process for purchases-too many forms to fill out 

Action plan - at company's approval, will improve Web site by:

- Removing a digital video that plays when the site is launched, which will greatly reduce the time needed for loading

- Streamlining the checkout process, while presenting the payment options (e.g., credit card, gift card, e-commerce accounts, etc.) with more prominent graphics

- Creating a separate section on the site for company's newest line of electric bikes, which would include a short explanation on how the bicycles are charged

From: Fred Calloway [10:17 A.M. on May 30]

Hi, Allison. I just researched a competitor's Web site and found something interesting. One section provides a digital image of a bicycle that can be 'customized' by manipulating a computer mouse or touch screen. I'll show this to everyone at the meeting, so I'd like to allot 15 more minutes to our discussion on potential interactive features. Thanks.