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Shopping for Free? Virtual Mall is the creation of programmer Pat Gustin, who launched the free mobile game just nine months ago. To date, more than 300 thousand people have downloaded the application, of which roughly 60 percent are active at any given time. Such numbers are very appealing for companies who advertise through mobile applications. "The idea of the game is simple," says Gustin. "People rent spaces in a virtual shopping mall and select products to sell from a catalog we provide." — [1] —. He explained that if the virtual vendors are able to manage their stores correctly, they make a profit in virtual money. — [2] —. The game offers a level of detail and customization that is appreciated by users. It has even proven to be popular among women, a difficult target to reach in the world ofmobile gaming. — [3] —. Gustin says he is also working on another game called Virtual Farm, to which he will apply the same concepts but in an agricultural setting. — [4] —. He hopes to launch the game by early next year. Those interested in learning more about Virtual Mall are encouraged to download the application for free. For details about Gustin's other games, go to www.virtualgamesco.com. |
Question 168. What is the main topic of the article?
Question 169. What is NOT mentioned about Virtual Mall?
Question 170. What is indicated about Pat Gustin?
Question 171 In which of the positions marked [1], [2], [3], and [4] does the following sentence best belong?
"They can then use these earnings to improve their stores or purchase items from other sellers."
Business Insider A 24-hour convenience store franchise has been named the Best Company of the Year by the Midwestern Retailers Federation (MRF). Stop Avenue won the prestigious prize for successfully introducing sandwich bars in its branches, the first of their kind in any regional convenience store. The company emphasized organic and healthy ingredients in a televised advertising campaign a year ago. Since then, the sandwich bar has become increasingly popular among consumers, resulting in a sales boost of 40 percent compared to the previous year. Stop Avenue's general director Aaron Patel says the person behind the success of the venture is Felix Richardson, the youngest son of Stop Avenue founder Francis Richardson. Felix took the position ofmarketing director two years ago, during a time when company sales were declining by 20 percent every quarter. Felix realized he needed to change the way Stop Avenue marketed its products. He gave the stores a new look, offered selective discounts, and introduced the sandwich bars, which ultimately allowed the store to gain a larger consumer share. "It was a risky venture for Stop Avenue, but Felix proved that the key to staying competitive is change," Patel said in an interview with Businessmate Magazine. And now the company plans to start targeting female clients between the ages of 20 and 30. "We will launch a selection of fruit shakes starting next month," Patel added, "using natural ingredients, of course." The improvement of Stop Avenue has led to greater franchise numbers. This past month alone, 18 new stores have opened, more than in any other year since the franchise launched. At its present rate of growth, Stop Avenue is expected to include 500 stores within the next two years. |