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Making the World a Better Place

(August 4) Though corporate social responsibility is becoming more important to consumers around the world, some companies are finding that giving back can be tricky.

Pinflash was embarrassed last year when a Charity Monitor report gave its main charitable partner a "D" rating because of its lack of impact. Similarly, Dunne Galloway recently ended its relationship with an arts nonprofit because of a disagreement over accounting processes.

This is why Peter Gandy started Giveler, a for-profit company that tries to make corporate giving as easy and efficient as possible.

"We do it all," says Mr. Gandy. "We help businesses choose a cause to support, connect them with a reputable charity or nonprofit organization, handle the donation logistics, and supply publicity tools."

In the two years it has been in business, Giveler has served over one hundred corporations and estimates that its clients have donated roughly three million dollars to various causes.

Among these successes, Mr. Gandy says he is most proud of Rickard Paper Co.: "We set up a program in which a tree is planted for almost every stationery product they sell. Not only have 56,000 trees been planted so far, but the publicity from the program has led to a 10% bump in Rickard's sales. That's the kind of mutually beneficial relationship we want for all of our clients and their partner organizations."

From: Samuel Akagi <[email protected]>

To: Janelle Hawn <[email protected]>

Subject: Potential partners

Date: August 24

Attachment: Nonprofit Review

Dear Janelle,

It was a pleasure to meet you yesterday. As I promised then, I'm now sending you an overview of our process for connecting corporations with partner charities and nonprofits. I believe it will relieve the concerns you mentioned about experiencing the same setback as Dunne Galloway.

In addition, here are some organizations that we think might be a good fit for Weatherford Pro:

- Kirchner Foundation - Operates free rural summer camp for kids

- Green Now! - Lobbies government to expand national parks

- Withrow Society - Protects endangered animals in a variety of habitats

- Mission Clean - Removes garbage from beaches and oceans

The Web site of each one is linked in its name so that you can learn a little more about them. If some questions come up or you feel ready to make a selection, just e-mail or give me a call at 555-0186.

Sincerely,

Samuel Akagi

Client Account Manager