Welcome to Brightlane Publishing! Brightlane Publishing is a publisher of cutting-edge guidebooks on marketing strategy. Since our founding nearly 15 years ago, we have put out hundreds of popular and useful titles. Here are our newest releases: Write Better Product Descriptions In this illustrated volume, noted advertising copy-writer Jack Schoeffel gives practical advice on writing product descriptions that generate sales. This is Mr. Schoeffel's debut book, and we are confident it will become a classic in its field. Paperback - $27+ $5 shipping, Electronic edition $13 Start a Hotel Business This inspiring book focuses on entrepreneurship, making it different from any of our previous releases. The lively text, written by hospitality expert Hugh Tsangaras, lays down key principles for getting a hotel business off the ground, even in regions without a strong tourism base. Paperback - $22 + $4 shipping Boost Your E-Commerce Sales This book's author, Lois Mazza, holds the view that marketing skills are even more important than technical expertise in building a profitable online business. She supplies tips for increasing your online sales, and lists contact information for top e-commerce consultants. Paperback - $29 + $6 shipping, Electronic edition $14 Selling via Social Media Written by Online Age magazine editor Amy Kang, this comprehensive volume provides detailed direction on effective selling via social media sites, and includes a bonus 24-page pocket book listing words that are proven to increase sales. Hardcover - $37 + $7 shipping | 
