refer to the following online chat discussion.
Bridgette Bartels
11:10 A.M.
I’d like to re-examine the way we are currently advertising our line of children’s vitamins.
Oliver Ventura
11:10 A.M.
Jon, since you are new to our company, let me give you some background. In order to address declining sales, we started making vitamins designed specifically for children.
Bridgette Bartels
11:11 A.M.
We began selling these vitamins a year ago, and we allocated a substantial budget to advertising efforts in order to promote them.
Jon Childers
11:13. A.M.
Thanks for the detailed explanation. I remember seeing the commercials on TV. I’ve also driven by the billboards on the side of the road. That must have helped a lot with sales.
Bridgette Bartels
11:15 A.M.
That’s true. I’ve analyzed the sales data. The results are about 15% higher than we had projected.
Oliver Ventura
11:17 A.M.
Because the sales are so high, I think we can stop paying so much to advertise it. We don’t need to continue running such a big campaign anymore.
Bridgette Bartels
11:19 A.M.
I agree. We can do without it. Clearly the product has responded to a need in the market. I think customers will continue to buy these vitamins even if we do less marketing.
Jon Childers
11:20 A.M.
That sounds reasonable. And it’s also time to start an advertising plan for our next product.
Oliver Ventura
11: 21 A.M
Do you mean our newest line of vitamins intended for adults seeking to lose weight?
Jon Childers
11: 22 A.M
Yes. We will start selling them in about three months.
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