To: Anna Browne
From: Stefania Floros
Date: December 22
Re: Business plan
Attachment: Floros revised

Dear Ms. Browne,
Thank you for helping me to secure funding for my new business, 1 have reviewed your feedback and changed my business plan accordingly. As you suggested, I have added a section that identifies our anticipated customer population. The revised version is attached. 1 believe this completes the necessary paperwork for my loan application. If you have further questions, please do not hesitate to contact me.
I look forward to receiving your official approval of my application.
Sincerely,

Stefania Floras

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Revised Business Plan: Sole Assortment

Section 1. Purpose
Raleigh Street has become a vibrant district of eateries, shops, and entertainment venues. My business, Sole Assortment, will fill a very significant gap among the existing apparel shops and department stores. Sole Assortment will focus on women’s shoes and accessories. We are committed to offering high-quality footwear at affordable prices in a relaxing, customer-centered environment.

Section 2. Target Market
Sole Assortment wilt serve women who work in the surrounding area. Because many office buildings are within walking distance, customers from the target market are likely to frequent the store during mid-day breaks and at the end of the business day. Weekend customers are those who come to the area for shopping, dining, and entertainment.

Section 3. Estimated Timeline
The grand opening is scheduled for May 10. The anticipated deadlines for each stage of the timeline are:
February 2: Sign lease and obtain business permit
March 31: Renovate space and install displays
April 30: Post job announcements, complete interviews, and hire staff
May 7: Load inventory and prepare for opening

Section 4. Financial Information
See attached projection sheet for details about anticipated expenditures and profits

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Revised Business Plan: Sole Assortment