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Question 1-3:
To: Stacey Johnson [email protected]
From: Josh Fleck [email protected]
Date: October 22
Subject: Strategic Planning

Dear Ms. Johnson,

District Management at Topline Electronics would like to inform you about a new development that will be affecting your store. Another competing consumer electronics store will be opening in the Crayville area on November 12.

In order to ensure that Topline Electronics does not lose business to this new store, District Management is advising you to run a special sale on our new line of curved UHD televisions. These televisions provide state-of-the-art features at moderate prices. By showing your customers that Topline Electronics offers the best deals in the area, you will be able to maintain customer loyalty. We will be shipping the new televisions to your store within the next week. We suggest you prepare a prominent display space in your store to feature them. You should also update your website to advertise the sale.

Smooth communication between you and US is vital to effective operational practices. If you have any questions concerning the new televisions or the marketing campaign in general, please don’t hesitate to contact District Management.

Sincerely,

Josh Fleck District Manager,
Topline Electronics
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Question 1:
What is Ms. Johnson NOT instructed to do?
A. Add new information to a website
B. Hire additional staff
Feedback

- Answers A, C, D all appear in turn in the article:

A. You should also update your website to advertise the sale.

C. If you have any question, [...], please don't hesitate to contact District Management.  

D. We suggest you prepare a prominent display space in your store to feature them.    

 

C. Contact Management if necessary
D. Arrange a sale display area
Question 2:
Who most likely is Ms. Johnson?
A. A store manager
Feedback The beginning: District Management at Topline Electronics would like to inform you about a new development that will be affecting your store
B. A customer
C. A product developer
D. A marketing specialist
Question 3:
What is indicated about Topline Electronics?
A. It recently opened a new store location.
B. It will be relocated to the Crayville area.
C. It is concerned about market competition.
Feedback

Another competing consumer electronics store will be opening in the Crayville area on November 12.

In order to ensure that Topline Electronics does not lose business to this new store, ...
The store is concerned about market competition.

D. It was nominated for an annual award.

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