To: All TechBase Staff From: John Borges Subject: Speaking event Date: August 20 Hello everyone, I am pleased to announce that we will have an exclusive speaking event here at the TechBase office on Wednesday, September 12. Elsa Goncalvez, author of the book The Key Components of Selling, will be coming in to talk about proven marketing strategies that she has learned over the years. Ms. Goncalvez previously worked with distinguished enterprises in the same field as our company, including two of the country's top computer manufacturers, Stentech and Microtrax, so I'm sure that her advice will be helpful to us as well. Attending the event is not mandatory, but I encourage your participation. Ms. Goncalvez will be focusing on tools and techniques that we can easily adopt, including understanding customer needs, defining unique selling points, and creating effective advertising materials for various forms of media. Everyone who attends the talk will also receive a free copy of The Key Components of Selling. I hope to see many of you there. Best wishes, John Borges Administrative associate |
