Practice Quiz 66 | B1 – Intermediate

Starting Up 

A Foreword by Michael Lawman 

Starting Up is Anne Schubert's first nonfiction publication, tracing the events in her life that led her to become a successful businessperson. Schubert reminds us through her compelling life story that creating a start-up company is not something that one can do without planning, — [1] —. Sufficient time and hard work are both necessary to make one's own business profitable, and the process of how to do that is outlined in detail throughout this book.

Schubert discusses how even from a young age she had always thought herself something of an inventor. Trying to come up with original products that others would find useful in their daily lives gave her inspiration. — [2] —. She also had to overcome the multiple challenges that go along with promoting a new product and ultimately landed contracts to supply Venus Footwear and Constant Sports Equipment. 

And it didn't take Schubert long to open a start-up company in Seattle called Swift World, which eventually led to her becoming CEO of Swift Enterprises International, Now with over 280 shoe stores across six different countries, we learn in the book how Schubert came from nearly nothing and developed Swift Enterprises into one of the nation's most lucrative retailers. — [3] —. 

Not only is Starting Up incredibly insightful and educational for entrepreneurs, but it is an entertaining read with lots of personal stories about the highly competitive world of product development and retail. I've been fortunate enough to be Schubert's professional peer for many years and have benefitted a lot from her insight and intuition. — [4] —, Now, with Starting Up, you too can have a look inside Schubert's world of start-up success.