Making the World a Better Place
(August 4) Though corporate social responsibility is becoming more important to consumers around the world, some companies are finding that giving back can be tricky.
Pinflash was embarrassed last year when a Charity Monitor report gave its main charitable partner a "D" rating because of its lack of impact. Similarly, Dunne Galloway recently ended its relationship with an arts nonprofit because of a disagreement over accounting processes.
This is why Peter Gandy started Giveler, a for-profit company that tries to make corporate giving as easy and efficient as possible.
"We do it all," says Mr. Gandy. "We help businesses choose a cause to support, connect them with a reputable charity or nonprofit organization, handle the donation logistics, and supply publicity tools."
In the two years it has been in business, Giveler has served over one hundred corporations and estimates that its clients have donated roughly three million dollars to various causes.
Among these successes, Mr. Gandy says he is most proud of Rickard Paper Co.: "We set up a program in which a tree is planted for almost every stationery product they sell. Not only have 56,000 trees been planted so far, but the publicity from the program has led to a 10% bump in Rickard's sales. That's the kind of mutually beneficial relationship we want for all of our clients and their partner organizations." |