How To Improve Your Business's Web Site Presented by: Greg Wu, Web site consultant For: Brexby Cycle Co. Date: May 2 Strengths of company's Web site: - Attractive color schemes - comfortable to look at while browsing the site - Appealing photos of all product lines - size and spacing are appropriate - Section titled "Why Take Up Cycling?" persuasively outlines health benefits of cycling Weaknesses of company's Web site: - Too much text and information on each page can be confusing - Takes too much time to load - some customers may leave the site because of this - Complicated checkout process for purchases-too many forms to fill out Action plan - at company's approval, will improve Web site by: - Removing a digital video that plays when the site is launched, which will greatly reduce the time needed for loading - Streamlining the checkout process, while presenting the payment options (e.g., credit card, gift card, e-commerce accounts, etc.) with more prominent graphics - Creating a separate section on the site for company's newest line of electric bikes, which would include a short explanation on how the bicycles are charged | 
