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Real Life: Business Jargon (4) | C1 – Advanced
- 10 minutes
- 10 questions
Some questions from the same exam
- I like your idea but I think you will need a different kind of advertising ....... to inform customers about your*^*product. Running ads in the newspaper won't reach as many people as local television commercials will.
- I don't think you should market your product in that area of the world. It is very expensive and ....... in that area*^*don't have much buying power. The average citizen earns less in a year there than you do in two weeks.
- I know ....... are responsible for many of a company's sales and they help keep the cost of cable service low*^*but they sure are annoying. Only seventeen minutes of the past half-hour program was spent airing the show I*^*wanted to watch.
- Direct ....... is a good way of reaching your target market. One can also craft a cover letter that is tailored to*^*suit each existing client. This medium is effective but is costly if you look at it from the perspective of how*^*much it costs to inform each person about the new product.
- I didn't know so much of this sales job would revolve around ....... calling potential customers. I am good at*^*talking to people � in person � but not over the phone. So far I haven't made one sale this way.
- Many companies will offer discounts if you use their credit cards. The credit card usage tells them a lot about*^*customer buying ....... within their stores and more than offsets the cost of the discount. It is a cheap way to*^*get a lot of marketing research done.
- Our town just passed a law banning the use of ....... around here. I will miss seeing them on the roadways.*^*They remind me of when I was young and I like the brightly colored pictures on them. As a form of advertising,*^*they are the least intrusive.
- I loathe ....... advertising. You can barely go anywhere anymore without someone coming up to you and*^*interrupting you in an attempt to sell you something you didn't ask for or want.
- I don't know that we can beat the competition if we offer a similar widget to the one they have. They have such*^*a strong ....... image. Everyone knows who they are and what they offer.
- A business can increase its ....... by increasing its revenues or by cutting costs.*^*
Some other questions you may be interested in
- Questions 169-171 refer to the following advertisement.
For Sale by Owner
Palmer Standard Cabin Yacht
Asking price: $45,000 or best offer
Basic Specifications:
This boat was built four years ago. It is 12 feet wide by 36 feet long. The hull is made of fiberglass, making it light yet strong. The boat includes 2 double bedrooms as well as a sleeper sofa, kitchen, and bathroom.
Features:
This boat is very stable and offers a spacious deck. It is perfect for large families and social gatherings. It includes an eight-speaker sound system with USB connectivity. It also has a lockable storage compartment where personal belongings can be kept.
Additional Information:
I have owned and operated this boat for three and a half years. The boat comes with a five-year warranty that still has one and a half years remaining. The warranty is transferable to the buyer upon purchase.
If you would like to see or test-ride the boat, contact Gary Thompson at 654-555-8715.
Question 169. What is indicated about the Palmer Standard Cabin Yacht?
Question 170. What is NOT mentioned as a feature of the Palmer Standard Cabin Yacht?
Question 171. What most likely is true about Mr. Thompson?
- Questions 172-175 refer to the following letter.
Travel & Recreation
123 Gilmore Street
Orange County, CA 48857
November 15
Mr. Peter Kang
3820 Rivervalley Heights
Seattle, WA 19387
Dear Mr. Kang,
We at Travel & Recreation thank you for your subscription to our magazine. As you have been a long time subscriber, I am excited to inform you about our new subscription plan for our VIP members. - (1) - As a member, you will continue to receive monthly editions of our magazine and access to our new online e-magazine services. You can simply download a digital version of the print magazine to any mobile device at no extra cost. - [2] - Furthermore, you can access background information about our authors. journalists, and guest writers, as well as detailed information about the locations and places that are covered in the magazine. In addition, you can access the recipes to the most popular restaurants around the world and, most exciting of all, we will hold an exclusive competition for our VIP members with a chance to win a trip for two to Hawaii - [3] - Our regular subscribers, as well as VIP members, will have a chance to win a dining experience at 5-star restaurant Bellisimo.
Again we thank you for your continued support and we hope you enjoy the many changes we have made to our services as we strive to entertain and educate our loyal subscribers. - [4] - Please fill out the application form that is attached to this letter. Please check which subscription plan you wish to join. If you send in a $100 fee, you will receive the regular subscription plan. If you send in a $200 fee, you will become a VIP member.
We appreciate your support and hope to hear from you soon.
Sincerely, Victoria Adams
Question 172. Why was a letter sent to Mr. Kang?