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Real Life: Business Jargon (4) | C1 – Advanced
- 10 minutes
- 10 questions
Some questions from the same exam
- I like your idea but I think you will need a different kind of advertising ....... to inform customers about your*^*product. Running ads in the newspaper won't reach as many people as local television commercials will.
- I don't think you should market your product in that area of the world. It is very expensive and ....... in that area*^*don't have much buying power. The average citizen earns less in a year there than you do in two weeks.
- I know ....... are responsible for many of a company's sales and they help keep the cost of cable service low*^*but they sure are annoying. Only seventeen minutes of the past half-hour program was spent airing the show I*^*wanted to watch.
- Direct ....... is a good way of reaching your target market. One can also craft a cover letter that is tailored to*^*suit each existing client. This medium is effective but is costly if you look at it from the perspective of how*^*much it costs to inform each person about the new product.
- I didn't know so much of this sales job would revolve around ....... calling potential customers. I am good at*^*talking to people � in person � but not over the phone. So far I haven't made one sale this way.
- Many companies will offer discounts if you use their credit cards. The credit card usage tells them a lot about*^*customer buying ....... within their stores and more than offsets the cost of the discount. It is a cheap way to*^*get a lot of marketing research done.
- Our town just passed a law banning the use of ....... around here. I will miss seeing them on the roadways.*^*They remind me of when I was young and I like the brightly colored pictures on them. As a form of advertising,*^*they are the least intrusive.
- I loathe ....... advertising. You can barely go anywhere anymore without someone coming up to you and*^*interrupting you in an attempt to sell you something you didn't ask for or want.
- I don't know that we can beat the competition if we offer a similar widget to the one they have. They have such*^*a strong ....... image. Everyone knows who they are and what they offer.
- A business can increase its ....... by increasing its revenues or by cutting costs.*^*
Some other questions you may be interested in
- Questions 176-180 refer to the following advertisement and e-mail.
Sunfield Limousines
San Diego's Premier Limousine Service
Now Serving The Greater San Diego Area
Reservations are available
24 hours a day, 7 days a week, 365 days a year
via walk-ins, phone, or on our Web site.
Transportation is available to over 50 areas and
neighborhoods in the greater San Diego area.
We offer airport transport, wedding and special event services, and much more!
New low-mileage sedans, SUVs, stretch limousines, and party buses are available.
Contact one of our professionals now
to reserve your chauffeured ground transportation services today.
Special Deal For First-Time Customers
Enter coupon code BN23X5 on www.sunfieldlimo.com
to receive 15 percent off your first limousine reservation.
Sunfield Limousines
35 Arroyo Drive I San Diego, CA 92093
www.sunfieldlimo.com I 555-7488
Check out our new mobile application: SunfieldApp!
TO: Henry Karrington <[email protected]>
FROM: Fred Puccini <[email protected]>
SUBJECT: Refund request
DATE: December 14
Dear Mr. Karrington,
I am writing to express my disappointment in your limousine services. As a first-time customer that was hoping to take advantage of your company's special discount offer, I am sorry to say that I experienced several issues with the service provided.
I had requested that a driver and stretch limousine meet some important visitors at the airport for Saturday, December 10. However, after waiting for nearly an hour in the arrivals area, nobody picked them up, and they were forced to call your company. They were informed that the car and driver were waiting at the domestic terminal instead of the international one. I clearly indicated in my reservation form that the flight would arrive at 6:30 p.m. in Terminal 1. Unfortunately, all of these delays meant our visitors waited around for an extra hour and a half.
The driver then took our visitors to the Crown Diamond Airport Hotel instead of the branch located downtown. This added another 30 minutes to the trip. These visitors are potential investors in my company, and I was very embarrassed by their first impressions.
I booked and paid for a return trip from the Crown Diamond Hotel to the airport for December 16 at 10:45 a.m., but at this point I wish to cancel. And I would appreciate a refund for the return trip. You may send the funds to the corporate credit card used to pay for your services.
I hope to receive a response from you shortly. Please e-mail me a confirmation as soon as the refund is processed.
Sincerely,
Fred Puccini
Question 176: What is stated about Sunfield Limousines in the advertisement?
Question 177: What is Sunfield Limousines now offering?
Question 178: How did Mr. Puccini most likely make his reservation?
Question 179: What occurred on December 10?
Question 180: What is indicated about Mr. Puccini?