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From: Hank Morris ([email protected])
To: Vanessa Williams ([email protected])
Date: October 8
Re: E.coli outbreak

Vanessa,

We need to respond immediately to information from the Food and Drug Administration about an E.coli outbreak in cabbage. A televised press conference is scheduled for this afternoon at 4:00 p.m., after which it will be in all the news media. As CEO, I’ll be in charge of this matter. Also, we must do everything to protect Food World shoppers and make them feel confident shopping for produce in our stores. I would like you to write an urgent text message as well as e-mail. You cannot overstate the importance of doing this! Please send me a copy of your text message before disseminating it to our stores. Thank you.
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From: Vanessa Williams
To: Hank Morris
Date: October 8
Re: E.coli outbreak

Hank,

I’ve attached, for your review, my e-mail. As a senior manager, I also suggest that Food World executives meet today to discuss how to deal with customers’ fears about purchasing fresh produce. A bacteriologist, specializing in large-scale farming, has agreed to be available for the meeting, at any time this afternoon. At the meeting, I would like to propose developing a brochure directed to customers. It should address what E.coli is, how it affects people, how fields are tested for bacteria, the reliability of these tests, and consumer safe handling of fresh fruits and vegetables.The brochure should be available as soon as possible after press coverage of the outbreak.
This brochure should help our customers understand that their safety is our priority and that they can feel comfortable buying Food World produce. 
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From : Vanessa Williams
Received : October 8, 2:28 P.M.
To : All store managers

Any fresh leafy vegetable and fruits processed after Sept. 30 should be immediately removed from shelves. No vegetables processed after Sept. 30 should be restocked until further notice. Managers, yourselves, should do the actual product removal. After removal is completed, store managers should e-mail a confirmation to me. Thank you.