Questions 186-190 refer to the following letter, Web page, and article.

FRANCHISE MASTER

4110 North Boulevard, Tampa, FL 33603

July 11

Daniel Ainge

665 Terrace Drive

Brandon, FL 33511

Dear Mr. Ainge,

Congratulations! You are one step closer to realizing your dream of owning a business. Over the past two decades, Franchise Master has helped thousands of aspiring entrepreneurs like you find success through the franchising model.

As a franchisee, you will benefit from proven business practices, receive administrative support, and be able to predict sales and expenses. You do not need prior experience since all franchisees receive extensive training. You will fully enjoy the advantages of joining an established company!

In addition, you now have the perfect chance to learn more about our partners by coming to the 24th Annual Franchise Expo in Fort Myers, Florida. Many well-known franchises that require the initial investment capital you said you'd be willing to pay will be participating, such as AirCare Repair and Missy's Ice.

If you have any questions, call us at 555-8965 or stop by our office at the address above.

Sincerely,

Hilary Archer

Consultant

Tampa Weekly

Is franchising right for you? (continued from page 1)

As I learned when I spoke to experts at the recently held Franchise Expo in Fort Myers, franchising is not for everyone. Franchise Friendly's Sam Romanek told me, "Franchises may pose fewer risks than start-ups, but they may not be a good fit if you value total independence and control."

As for choosing the right franchise, FBA's Barbara Allied advises doing your research. "Don't just look at a company's recent performance," she said. "Find out how the overall industry is doing." For instance, she cited the promising outlook for home services and a diminishing one for personal fitness. "Fitness clubs have boomed in recent years," she added, "but the market is now saturated."

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