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Surprise Merger Announced
Richmond (October 3) - This morning, the CEO of Pennington's, Amy Emery, spoke at a press conference and said that her company and Rosebud, Inc. had agreed to merge. Both businesses are among the most popular grocery stores in the states of California, Nevada, and Arizona. Pennington's has 186 stores in those three states while Rosebud has 109. When the companies merge, the Rosebud name will be dropped, and all of the stores will be renamed Pennington's.
Rosebud was founded only 3 years ago but has seen its popularity dramatically increase due to the high quality of the food it sells at low prices. Ms. Emery stated that Pennington's will be adopting many of the business practices at Rosebud. She also mentioned that some stores will be closed to avoid redundancy in certain areas where two stores are located close to each other. The merger is expected to be complete by November 1.
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Rosebud Store to Close
On October 31, the Rosebud Grocery Store located at 494 Sedona Avenue in Phoenix, Arizona, is going to close its doors for the last time at midnight. This is (related to the merger between Rosebud, Inc. and Pennington’s and has nothing to do with the financial performance of the store, which is quite strong. We urge all Rosebud customers to shop at Pennington’s, where they can expect the same fantastic quality and low prices they currently get at Rosebud.
Since the store will be closing, everything in it must go. On October 30 and 31, we will be having a special sale. Everything we sell will be available at half off its regular price. Were also going to remain open all day and night for those two days to make sure that our customers can maximize their shopping experience.
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November 1
Dear Rosebud Gold Card Member,
While Rosebud, Inc. no longer exists as a corporation, you can still have the same shopping experience you were used to getting there. Just visit your nearest Pennington’s Supermarket. We understand it may take a while to get used to shopping at a new grocery store, so we’d like to make the transition easier for you.
First, visit your local Pennington’s and trade your Rosebud Gold Card for a Pennington’s Gold Card. You will get all the benefits you had at Rosebud and more. From now until November 15, you qualify for a 20% discount off every purchase you make. In addition, check out the coupons we included with this letter. They offer discounts on the most popular items Rosebud used to sell.
We’d like to make Pennington’s your new home for grocery shopping. If there is anything we can do for you, don’t hesitate to ask. Call 1-888-559-5768 with any questions or comments.
Sincerely,
Amy Emery
CEO, Pennington’s