To: Jennifer Mendez From: Rick Holloway Subject: Marketing Date: March 13 Dear Jennifer, I just met with the new head of PPJ Marketing, Robert Pierson, and he is _____ (131) to helping update the look of our product. Like me, he believes that our shampoos are overdue for rebranding and thinks that marketing them to young, free-spirited people is an excellent idea. _____ (132). In this regard, he feels that researching the needs of consumers between the ages of 18 and 24 would be helpful for developing television advertisements. This will provide us with information to effectively _____ (133) this group. Over the next few weeks, he and his team will create concepts for 30-second commercials, which they will ____ (134) to us for consideration. Rick |
