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A .
Question 1:
A ....... is a word or short phrase that is used to describe a product or a company's aims, principles and/or*^*character.
A.
motto
B.
catch
C.
board
D.
forum
These questions are from this test. Would you like to take a practice test?
Advertising: Vocabulary Practice (1) | C1 – Advanced
10 minutes
10 questions
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Some questions from the same exam
A common, shortened form of the word advertisement is ........
A ....... is a short phrase that is used in advertising promotions and/or commercials. "Just do it!" is a famous*^*example of this.
A ....... is a identifying symbol or statement that is used by companies in order to promote their companies*^*and/or products.
A ....... is a short song or verse that is used in advertising campaigns and commercials.
A ....... is a word or short phrase that is used to describe a product or a company's aims, principles and/or*^*character.
Many companies try to use ....... tunes or phrases. These are memorable phrases or songs that many people*^*like instantaneously.
Companies want to create ....... billboards because they want potential customers to notice the products or*^*services that are displayed and promoted.
Some companies use celebrity ....... to promote their products or services. This is when a company hires a*^*celebrity to promote its products and/or services in commercials, announcements etc.
Sending ....... to email accounts is a common way of advertising since the inception of the Internet. These are*^*unsolicited emails that are sent to a large number of addresses at once.
A ....... phrase is a popular phrase or wording used in pop culture. It is widely known because it's used on a*^*repetitive basis.*^*
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